IEC offers a Webinar Series focused on topics directly related to your electrical contracting business. As part of the IEC Training Advantage, these webinars are complimentary to all IEC members.
The Independent Electrical Contractors (IEC) is a CAE Approved Provider. The webinar(s) designated below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. It will be the responsibility of the attendee to document the contents of this webinar to submit to ASAE. Every webinar that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and IEC will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae. Attendees will receive 1 CAE per webinar.
Leading Member Engagement from the Outside-In
October 24, 2019
1:00 p.m. EST
Associations have always been “about” engagement, and in the past several years, we’ve had a renewed focus on engaging our members and other audiences. The thing is, most of us aren’t really doing it well. Could that be because we’ve been thinking about engagement all wrong, focusing on what we want members to do and how we define value?
This webinar will offer a new way of thinking about engagement, one that encourages you to view the world from your members’ perspective and flip your focus to helping them achieve their most important goals and solve their most pressing problems. This member-centric approach will allow your chapter to move from being a "nice to have" to becoming a vital partner in your members' success, leading to increased recruitment and improved retention in the process.
Presenters: Elizabeth Weaver Engel, M.A., CEO and Chief Strategist at Spark Consulting LLC
Elizabeth Weaver Engel, M.A., CAE, is CEO and Chief Strategist at Spark Consulting LLC. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management. When she's not helping associations grow, Elizabeth loves to dance, listen to live music, cook, and garden.
Avoiding Overrated LED Lifetime Claims
November 12, 2019
10:00 a.m. EST
The global lighting industry is engaged in a dangerous game of one-upmanship, with an increasing number of lighting manufacturers willing to torture reliability data and flaunt industry standards to arrive at ever-more fantastic LED product lifetime claims. Unsubstantiated and increasingly baseless claims are frequently marketed with references to the IES industry standards that caution against statistical invalidity, risking the credibility of solid-state lighting technology, and that of the lighting industry. This session will review some of the more egregious claims, the market forces at play, what IES standards say versus how they’re sometimes used, the potential legal liabilities, and how standards development organizations are reacting. Intended to provoke discussion among specifiers and installers, this session will also inform attendees about forthcoming new standards in development to reinforce confidence in and comparability of LED product claims.
Presenters: Alex Baker, Illuminating Engineering Society
At the IES Alex is responsible for monitoring federal, state and local government agendas for matters impacting IES members and the lighting industry at large, maintaining relationships with relevant government offices and allied organizations and coalitions, and for developing the Society’s long term public policies and related strategies. Prior to joining the IES in 2017, Alex was involved in the development and maintenance of domestic and international lighting standards. From 2007 to 2012, he managed the ENERGY STAR® lighting program at the U.S. Environmental Protection Agency where he redeveloped the program’s lighting product specifications and, as directed by Congress, transitioned the program to third-party accreditation, testing and certification based on ISO/IEC standards. More recently at Lumileds, Alex was an active member of many lighting standards development and trade organizations, including ALA, ANSI, ASABE, ASSIST, DLC, ENERGY STAR, IEC, IES, ISA, LightingEurope, NEMA, NGLIA, and the Zhaga Consortium. Alex is a longstanding member of the IES, having participated in the development and maintenance of definitions, methods of measurement and related technical memoranda for solid-state lighting products through the IES Testing Procedures and Nomenclature Committees. Alex holds a Master of Science in Lighting from the Lighting Research Center at Rensselaer Polytechnic Institute in Troy, New York, and is Lighting Certified by the National Council on Qualifications for the Lighting Professions.