- Features | March 11, 2014
Wireless Technology Friend or Foe?
A wise man once said, “He who hesitates is lost.” Flip it around to today and aim it at our industry, and he could very well be talking about the explosion in wireless technology. Because those electrical contractors who hesitate in embracing the surge in wireless advancements may very well be facing lost business.
Whenever I discuss wireless with my customers, not necessarily advocating it but merely mentioning it as something that exists, an immediate wall goes up, built on a foundation that electricians make money by pulling wires. No wires, no income. But that argument will not hold as our industry moves into the future.
Wires aren’t going away simply because wireless technology has taken over the world. It might be a convenience that a homeowner can dim a ceiling light with a wireless remote. But that ceiling light needs a power source, and the power source needs wires, and wires need an electrician to install them.
Let’s look at the low-voltage and building controls industry, the people who put in alarm systems, closed-circuit television, thermostats, building control systems, and other similar devices or systems. While many licensed electricians cannot identify with low-voltage contractors due to the different power and license limitations they face, these installers, alarm in particular, have seen their industries go through the very change that we are discussing. The alarm, low-voltage, and communications industries had long been a hard wire heaven. Wire management was developed in those industries to avoid the “rats nest” of wire confusion.
Not that long ago those industries were forced into and began the wireless transition, essentially eliminating the need to wire any devices. What did they do? They adapted, adopted, and adjusted; now many of the products they use regularly are wireless.
Putting the End User First
Our industry has seen a “race to the socket” in the lighting field with all sorts of energy-efficient lighting products being installed. The negative impact of long- lasting LED lamps and fixtures on the electrical maintenance market do not seem to concern the electrical tradesman as the mention of wireless technologies does. The utilities, tax codes, or markets may seem to be blindly pushing LED technologies but it is more about the industry addressing our end users’ needs and concerns. A typical sales technique when an electrical contractor is selling an energy-efficient lighting job is to express the savings the customer will enjoy in maintenance costs. This is money taken directly out of the industry without a thought because that is what is best for the end user.
The new wireless technologies may spark a new race to the switch or control point. There are other players in this area that the end user can turn to that have been dealing with wireless devices and technologies for the past 10 years, putting them ahead of the curve. In many instances these competitors share your customer base. They are the security company with the burglar alarm panel in the building; the heating, ventilation, and air conditioning contractor that maintains the thermostats or building control systems; or even the phone or cable companies that provide their services to the facility. Because of wireless technologies, all of these competitors are in a position to offer your customer a service that was traditionally owed by our industry, controlling the light switches.
In many cases if you are the one that presents the best option to your customer, you are awarded the job. Let’s use a hotel for an example. No hotel owner wants to shut down a room for two or three days and lose money on that room so a system can be wired. If you are aware of and present a wireless alternative where you do not interrupt their business flow, the hotel will usually pay a premium to get the job done that way. The same can be said on the residential front. Wireless devices are more expensive but that should not be seen as a deterrent. The end user will