Get LinkedIn to Social Media

Hovanec.pngThroughout my career, I have made it a point to follow new and emerging trends within the electrical industry, with an eye on new technology. Today, technology in the electrical industry is advancing at faster pace than it has for decades.

Emerging technology falls into two categories. The most obvious is what we can see in the form of new products and systems that contractors can market and install, such as solar and wind generation; EV charging systems; smart homes; and elaborate lighting controls, including daylight harvesting and low voltage residential and commercial LED lighting systems – just to name just a few.

There is also technology – although not directly tied to the electrical industry – that can be utilized to grow your company; yet if not managed properly, it can do just the opposite. Most of us know this technology as social media.

It is safe to say that everyone we meet daily is utilizing the Internet in some way. They access the Internet using PCs, tablets, laptops, smartphones, and even their TVs. Most have a Facebook page, Twitter account, LinkedIn, and personal and/or business website. With over three billion people on the Internet today – and more coming online every day – keeping ahead of this technology is a necessity if you anticipate long-term stability and growth for your company.

The following are just some of the most popular social media platforms that you can utilize to promote your business. I believe what is out there today is merely the tip of the iceberg of what is to come.


Facebook is by far the largest social media network on the Internet. With 1.59 billion monthly users, it is one of the best platforms for connecting people with your business.


Twitter boasts over 320 million monthly users, effectively communicating in 140 characters or less. Businesses use Twitter to interact with prospective and current clients, answer questions, and promote their business to specific audiences.


LinkedIn is hands-down the most popular social media site for professional networking. Over 400 million users connect with people in similar industries, network with local professionals, and display business-related information.


While it is no Facebook, Twitter, or LinkedIn, Google+ – with over 418 million users – has found its place as a popular social media site. Its search engine optimization value alone makes it a must-use tool for any small business.


YouTube is the most popular social media video site, housing over one billion monthly visitors. The ability to create and post online your own marketing, training, and safety videos, or even a video of a project you are engaged in or have finished, is a valuable tool for your business.

Instagram and Snapchat

Instagram, over 400 million active users, and Snapchat, over 100 million active users, are visual social media platforms where you can post pictures of completed or ongoing projects.


WhatsApp Messenger is a cross-platform instant messaging program for smartphones, PCs, and tablets.


BizSugar is a social networking platform and niche resource for small business owners, entrepreneurs, and managers.


Viber allows for the exchange of audio, video, and images between users. It currently has over 600 million registered users.

Harnessing the latest and m