Flipping the College Decision-Making Paradigm

It’s quite shocking when you think about it. Ask any university graduate to describe how they approached three significant life choices: their major, their college, and their career. Ask them to recall, in order, which they chose first, second, and third. They’ll probably tell you that the first thing they chose was the college they wanted to attend. Perhaps they picked a parent’s alma mater or one based upon location.

After choosing a college, most settled on their major, but usually not right away. And that choice is too often driven by current interests or persuasion by a friend to declare the same major.

Finally, somewhere near or even after graduation, they then picked their career. They embarked onto the job market expecting to get hired given their education. But in today’s economy that is a rude awakening for students and parents alike. Thirty-three percent of college graduates are still underemployed well into their thirties.1

Most graduating high school students today make these choices in the same order. But when we ask self-aware, mature adults what the selection order should be, they respond without hesitation: choose an initial career first, a college major second, and the college itself third. This order just makes sense. Your career choice dictates what major to pursue, which in turn helps identify the best college or training choice.

Our educational system is very well-intentioned, but incredibly misaligned. The truth is, the pendulum has swung too far toward college preparation and away from career preparation.

We encourage a college-going culture as early as elementary school, with university pendants decorating 2nd grade classrooms. And an exorbitant amount of time in high school is spent on college application essays and the Free Application for Federal Student Aid (FAFSA). At some point in recent history, we have transitioned from asking the more important question of, “What do you want to be when you grow up?” to now asking, “Where are you going to college?”

The problem isn’t that we need more students to attend college; the problem is that most are not finishing. Enrollments in colleges and universities have reached an all-time high,2 but over 45% of students who enter are not completing their degree. Often, this is because they are juggling too much, they discover they picked the wrong major or attended the wrong institution, or they don’t see the connection between their classes and the job market.3 In fact, most college drop outs simply lose interest.4

For every young person in America, whatever their background, one of the essential purposes of schooling should be to help them develop the knowledge and skills necessary to search for and obtain work that they find satisfying.5But instead, when students finally make it into a college classroom, most arrive without any career direction or idea of what they want to get out of their collegiate education. They amass an insane amount of student debt taking classes that have little application to their future goals and far too often with no credential to show for their efforts.

By comparison, the Swiss education model uses a nationwide system that matches high school students with training, jobs, and education, which keeps their older teenagers engaged. The Swiss have made learning to work and learning about work central to their education system. Many 16-year-olds in Switzerland already have secured apprenticeships embedded within their schooling. And all this has resulted in a youth unemployment rate below four percent.6

In fact, education works differently throughout the rest of the developed world. At the end of the day, about 40 percent of Americans earn a college degree, similar to other countries.7 But the difference is how many students make an attempt but drop out – costing students and taxpayers billions. America today has the lowest college completion rate in the d