Chapter Corner

Newsroom & Insights: Features

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Creating Your Drip Marketing Plan

Connection, Tribe, Circle of Influence, Team, these are all words which describe a collection of people who desire to be influenced by you. They can be general contractors, staff, customers, or someone else. The goal is simple; create a series of “touches” in which the group attributes high value. Now, I know you might think this is all subjective and people are fickle. Yes and yes. But I am still in favor of creating this value and connecting with these people.

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8 Weird Ways to Nurture Leads

A lead comes in. Do you send them the same stuff you’ve always sent your leads? Sure, you could do that (except you know that your competitors are probably sending the same stuff, right?). That’s a problem in the industry: You want to show that you can help them, but it seems like there are only so many ways to convince them… And every other home service business in the area is using the same techniques.

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Date Your Customers to Keep Them Loyal!

Remember when you were first dating? To get to know the other person, you spent lots of time talking, having fun, and doing things together. After the date, you would call and talk for hours, send them flowers, and keep in touch on a regular basis. Building relationships take commitment, time, and constant contact. When you don’t see each other or stay in touch, the relationship withers away and vanishes over time.

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How to Discover and Protect Your Brand Story

Do you know why your customers choose to do business with you?

W. Edwards Deming was an American engineer who was revered in Japan for his contribution to transforming the country into a global manufacturing leader. He said, “If you cannot describe what you do as a process,
you don’t know what you are doing.”

People believe they know what they’re doing until they’re put to the test. This typically happens at networking events or chance meetings when they encounter the question, “What do you do?”

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Recruiting for the Future

MCA, Inc, and IEC have jointly prepared and distributed many articles in the past few years, and most of them focus on the shifting market and the demands that this places on business leaders. In addition to focusing on the business models and the business processes, we have to remain intently focused on the fact that our people have been and will continue to be the most critical component of our business success. It’s our people who serve our customers, keep our promises, and follow the processes that ensure our profitability and future existence. Recruiting is what we do to ensure that the people we have on deck for tomorrow continue to excel and bring our business new success. Recruiting is much more than running a few ads and filtering through the candidates; recruiting is the entire process of motivating people to want to be a part of your team. Effective recruiting is effective motivation, so it never ends.

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Creating Contractor Opportunities with Smart Building Technology

A smart lighting control solution helps decrease lighting energy use, meet building code, and enhance comfort and productivity to add value for both owners and tenants. This is essential for creating the right environment and optimizing performance in any building.

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How to Recruit the Next Generation

Many companies are having difficulties recruiting and hiring skilled tradespeople in today’s market. Much of this is due to the “skills gap,” the gap between candidates’ skills/training and the requirements for certain jobs. Unfortunately, it’s a serious problem that shows few signs of improving. According to SkillsUSA, a national organization that provides career and technical education to more than 360,000 high school and college students, there are 5.6 million unfilled skilled jobs today. Of those jobs, 75 percent don’t require a four-year degree. That’s more than 4 million open U.S. jobs that do not require a traditional college education!

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Winds of Change: Industrialization of Construction

The current symptoms of skilled labor shortage, faster-paced jobs, lower margins, and pressure from global competition are only signals of the times to come. It is not going to let up, and construction is never going to go back to what it was. So, the question is how to cope with it.

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Five Steps to Improve Productivity and Morale

Productivity has been the mantra of the industry for the last two decades – and it’s not stopping anytime soon. The U.S. Census Bureau reports positive gains for May 2017, total construction spending is up 6.1 percent from May 2016. The result is that companies are implementing new tactics to meet the high demand. Prefabrication, with its substantial time saving benefits, is becoming more prevalent as part of those new tactics. When utilizing prefabrication methods, it must be paired with knowledge and implementation of good ergonomics to recognize those time savings. Prefab gains can easily be offset with labor downtime and high injury/workers comp expenses.

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Spotting Problem Projects

Perhaps more than any other specialty contractor, electrical contractors bear the brunt of the "problem project.” Long after most other trades have completed their work and scattered in the wind, electrical contractors remain on site until the owner’s last inspection. And when the project is a “problem project,” the owner or prime contractor tend to liberally share their losses and liquidated damages among those specialty contractors remaining on site at the end. So what is an electrical contractor to do when the project starts coming off the rails?

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