- Chapter News | October 3, 2017
Belonging is More Than a Transaction
- Member of the Month – Sharing a picture with a quick bio on your site can be a great, free recognition tool for anything from uber-volunteers to welcoming a new member. You can align who you recognize with the member segments that your organization has prioritized in its strategy, and for those just coming to your organization for the first time, they will see that individuals are recognized within the larger membership.
Quarter in Review in Pictures – Take a look at your organization’s calendar over the next quarter. Include everything you are running – from conferences, leadership meetings, educational sessions, or hill days, and include those events that are taking place locally, as well. If you were able to get one, captivating photograph from each of those events, you could assemble at the end of each quarter a presentation/publication capturing the accomplishments of your organization through the eyes of its members. Ask for pictures, recognize who takes them, and utilize social media streams like Instagram and Facebook to find those authentic, member engagement moments at your association activities.
- Community Highlights – Associations that have a private, social community can still provide insight into the activity and value taking place past the firewall by recogniing on the organization's public site those that are leading key converations. Some organizations will even share the topic areas under discussion - though members then have to sign in to see the full dialogue or learning piece.
2. Meeting Connections
Attending your association's conference can be a make or break experience, where a member can walk away energized with an expanded network or having not had a single meaningful conversation. As associations program the top-notch content that will help develop their industry professionals, they should be giving similar priority to helping create easier connections between colleagues. Here are a few approaches:
- Who's at the Meeting? - While a meeting can be a powerful networking experience, they can also be overwhelming for those who get past the registration table and are suddenly in the sea of thousands of colleagues, perhaps withou