Chapter Corner

Rodney Koop

Rodney Koop, pricing enthusiast, is the founder of The New Flat Rate, a home service menu-selling system designed to put profit directly into the hands of plumbing, electrical, and HVAC contractors. 

How Electrical Contractors Can Get Their Techs to Sell

“It’s always about money — until you make it about something else.”

That’s my number one rule when selling anything to a customer. And it’s this rule that I apply when I teach techs to sell products and services to all our customers.