Chapter Corner

Larry Silver

Larry Silver is the president of Contractor Marketing Inc., a national consulting and recruiting firm specializing in the architecture/engineering/construction industry. Larry can be reached at or (937) 776-7170.

Three Key Essentials to Management Level Hiring

It’s a cliché to say that “our people are our greatest asset.” Calling it overused would be an understatement. The funny thing is, it is quite a true statement. Your people are your greatest asset and give your firm a brand identity, a reputation in the marketplace, and a certain feeling that emanates from your offices.

How to Provide Value

I have been hearing Ted Garrison's [construction consultant and contributing columnist for Insights] mantra for many years now that bringing value is the key to doing business. I have to agree with that premise one thousand times over. People want value for their investment. If something is of value, people are willing to pay for it. Granted, some of it is perceived value, but nonetheless, it is value to them.