Chapter Corner

Jeff Korhan

Jeff Korhan is a digital marketing and social selling leader who works with owners, marketers, and sales teams to craft and communicate branded customer experiences that sell. Learn more at www.jeffkorhan.com. 

How to Discover and Protect Your Brand Story

Do you know why your customers choose to do business with you?

W. Edwards Deming was an American engineer who was revered in Japan for his contribution to transforming the country into a global manufacturing leader. He said, “If you cannot describe what you do as a process,
you don’t know what you are doing.”

People believe they know what they’re doing until they’re put to the test. This typically happens at networking events or chance meetings when they encounter the question, “What do you do?”