A construction CPA recently told me about a contractor with a rock-star income statement. Every job was profitable, and it was propelling them into bigger and bigger projects as the business continued growing – until they folded. Why? They ran out of cash. Like too many construction companies, they didn’t have a profit problem; they didn’t have a spending problem; but they did have a cash flow problem. And more than likely, they could have prevented it.
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Looking in the mirror at the end of the day can be a painful endeavor for leaders. It’s that raw moment when they drop the “fake it till you make it” smile. They let their anxiety seep through their pores and wonder out loud just exactly how much stress, frustration, life lessons, and wrinkles they will physically endure before they hit their target numbers or shake hands with their next investor.
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