MCA, Inc, and IEC have jointly prepared and distributed many articles in the past few years, and most of them focus on the shifting market and the demands that this places on business leaders. In addition to focusing on the business models and the business processes, we have to remain intently focused on the fact that our people have been and will continue to be the most critical component of our business success. It’s our people who serve our customers, keep our promises, and follow the processes that ensure our profitability and future existence. Recruiting is what we do to ensure that the people we have on deck for tomorrow continue to excel and bring our business new success. Recruiting is much more than running a few ads and filtering through the candidates; recruiting is the entire process of motivating people to want to be a part of your team. Effective recruiting is effective motivation, so it never ends.