Each spring, many homeowners look to improve their homes by undertaking some remodeling projects. For some electrical contractors, the practice of “upselling” has come to espouse a negative connotation, implying that consumers can be convinced to purchase more expensive options that do not provide necessary benefits. However, as the expert, you are presented with an opportunity to enhance your clients’ safety, aesthetics, and quality of life with the opportunity to provide products and services about which your customers may be unaware. As an electrical professional, you are uniquely positioned to employ your training to enhance the lives of those you serve. While upselling products and services can certainly add to your bottom line, you will likely find this result without it being your primary objective.