Chapter Corner

Webinar Series

Webinar Series



IEC offers a Webinar Series focused on topics directly related to your electrical contracting business. As part of the IEC Training Advantage, these webinars are complimentary to all IEC members.   



Upcoming Webinars

Priced to Sell: Getting maximum value for your electrical business before, during and after a sale.

September 11, 2018
2:00 p.m. EDT


Exitplace CEO Michael Brown walks through 10 key tips to maximize proceeds owners receive from a sale of their business.  Actions range from those which owners can take 2+ years ahead of sale, to the negotiation of sale terms, to a steady, effective transition since electrical business exits often involve some deferred payment 1-3 years after closing.

Presenter: Michael Brown, CEO, IEC National

Michael BrownMichael is CEO of Exitplace, an IEC Bronze Partner which gets business owners multiple offers for their company.  Before co-founding Exitplace, Michael and his partners acquired and merged 8 electrical contractors in Alberta Canada and Southern California.





Simple Event Planning Models: Make Money and Create Community

November 7, 2018
2:00 p.m. EDT

Hosting an event can take a lot of planning. Sometimes, you can get so focused on the big picture that you forget about the details. And then there is the cost. If your chapter is currently not hosting events, please join this webinar to hear what your peers are doing, big and small. Get tactical tips on how to put on your very first IEC event!

Presenter: Kristen Keenan, CMP, Vice President of Industry Outreach and Engagement, IEC National

KKKristen Keenan serves as the Vice President of Industry Outreach and Engagement, she manages all National events and supervises the communications and marketing team.

As an experienced Certified Meeting Professional (CMP) with a strong background in event execution and public relations. Kristen's expertise lies in her ability to effectively interact with clients and vendors, successfully execute an event from start to finish, identify and resolve problems, all with a keen attention to detail.


Social Media for the ‘Non-Techy’ Soul

January 9, 2019
2:00 p.m. EDT

Great, your association is on Facebook and Twitter now, but what are you going to say to your followers to keep them engaged? Interactive webinar to learn how to discover, organize, and distribute compelling online content. Gain practical tips and content curation resources to help you carve the time out of your busy schedule and establish your organization as a thought leader in its field, creating credibility and building your social media follower base. 

Presenter: Dresden Farrand, MPA, MPP, CAE, Vice President of Membership and Chapter Development, IEC National

Dresden Farrand.jpg

Dresden Farrand serves as the Vice President of Membership and Chapter Development and is responsible for the direction and overall management of chapter development and the component relations program of the organization. Dresden has extensive expertise providing proven results in membership/sponsorship management, member engagement, program management, governance, strategic planning, leadership development, innovation, diversity, and evaluation.

As a Certified Association Executive (CAE), she currently serves as a member of the CAE Commission and holds two Masters degrees in Public Administration and Public Policy. Dresden is also a passionate speaker in the area of membership development, component relations, and retention strategies. Dresden is a 2016 Forty Under 40® Award Recipient of Association Forum and USAE.



Earn CAE Credits

As a CAE Approved Provider, The Independent Electrical Contractors (IEC) is an organization that has formally registered with the CAE program and committed to providing education that meets the CAE Commission’s standards for helping individuals earn or maintain the Certified Association Executive credential. CAE Approved Providers have received guidance on such standards and pledged to properly represent course eligibility for CAE credit. IEC is an approved provider and IEC's webinar series fulfills the professional development requirements to earn or maintain the CAE credential. Attendees will receive 1 CAE per webinar. It will be the responsibility of the attendee to document the contents of this webinar to submit to ASAE.