Chapter Corner

Get LinkedIn to Social Media

Posted in: March 2017

Hovanec.pngThroughout my career, I have made it a point to follow new and emerging trends within the electrical industry, with an eye on new technology. Today, technology in the electrical industry is advancing at faster pace than it has for decades.

Emerging technology falls into two categories. The most obvious is what we can see in the form of new products and systems that contractors can market and install, such as solar and wind generation; EV charging systems; smart homes; and elaborate lighting controls, including daylight harvesting and low voltage residential and commercial LED lighting systems – just to name just a few.

There is also technology – although not directly tied to the electrical industry – that can be utilized to grow your company; yet if not managed properly, it can do just the opposite. Most of us know this technology as social media.

It is safe to say that everyone we meet daily is utilizing the Internet in some way. They access the Internet using PCs, tablets, laptops, smartphones, and even their TVs. Most have a Facebook page, Twitter account, LinkedIn, and personal and/or business website. With over three billion people on the Internet today – and more coming online every day – keeping ahead of this technology is a necessity if you anticipate long-term stability and growth for your company.

The following are just some of the most popular social media platforms that you can utilize to promote your business. I believe what is out there today is merely the tip of the iceberg of what is to come.

Facebook

Facebook is by far the largest social media network on the Internet. With 1.59 billion monthly users, it is one of the best platforms for connecting people with your business.

Twitter

Twitter boasts over 320 million monthly users, effectively communicating in 140 characters or less. Businesses use Twitter to interact with prospective and current clients, answer questions, and promote their business to specific audiences.

LinkedIn

LinkedIn is hands-down the most popular social media site for professional networking. Over 400 million users connect with people in similar industries, network with local professionals, and display business-related information.

Google+

While it is no Facebook, Twitter, or LinkedIn, Google+ – with over 418 million users – has found its place as a popular social media site. Its search engine optimization value alone makes it a must-use tool for any small business.

YouTube

YouTube is the most popular social media video site, housing over one billion monthly visitors. The ability to create and post online your own marketing, training, and safety videos, or even a video of a project you are engaged in or have finished, is a valuable tool for your business.

Instagram and Snapchat

Instagram, over 400 million active users, and Snapchat, over 100 million active users, are visual social media platforms where you can post pictures of completed or ongoing projects.

WhatsApp

WhatsApp Messenger is a cross-platform instant messaging program for smartphones, PCs, and tablets.

BizSugar

BizSugar is a social networking platform and niche resource for small business owners, entrepreneurs, and managers.

Viber

Viber allows for the exchange of audio, video, and images between users. It currently has over 600 million registered users.

Harnessing the latest and most effective technology can dramatically reduce the cost of doing business. By employing the right technology, not only will you increase productivity, you can also reduce a significant portion of overhead costs.

In this new age, millions of potential clients are using the Internet to search for service professionals. Make no mistake, a majority of your competitors are using these platforms in one form or another to connect with current or potential new clients. When it comes to technology, to remain relevant means keeping up with what is trending in your industry.

It’s important to know the extent of your customer’s technological expertise and stay on pace with them. If your clients cannot find you, your products, or your services because your company is not on top of technological advances, then your company risks (at best) a reduction in market share and (at worst) failure.

Companies that have not invested in the previously-listed social media platforms may have missed opportunities to connect and interact with customers. Technology has allowed people and businesses to communicate with each other on many levels. From email to texting to instant message to social media, there are many forums available to communicate a message to a client. If an organization is not keeping up with technology to stay in front of its clients, it will continue to miss many opportunities.

As technology continues to advance and customers find new and exciting ways to use it, an organization that continues to resist progress and decides not to keep up with technology risks fading into obscurity.

Joseph Hovanec Jr. served as IEC’s 2016 National President. He is the president of Advanced Electric Design & Service in Rahway, NJ. With a career that spans over 35years in the electrical industry, Hovanec is extremely knowledgeable on where we have been and the direction we need to go.