Chapter Corner

Newsroom & Insights: Marketing Matters

Finding an SEO Company That Will Make Your Business Stand Out

We all know horror stories about electrical contractors who wasted marketing dollars on search engine optimization (SEO) scams, well- intentioned but misguided web marketing efforts, or even tech folks who can’t answer simple business questions.

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Putting Social Media to Work for Your Company

Social media is a new arrival to the world of marketing, but one that has grown so much that it cannot be ignored. How does social media fit with your company’s marketing strategy? Social media should complement your website, marketing materials, and overall brand. Which sites should your company be using in social media? As with all marketing, the answers will be different for each business.

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5 Steps to a Killer Marketing Plan

The number one marketing question from electricians is, “What do I do?” The second is, “When do I do it?” The right answer to each question takes planning. The effective contractor marketer knows the answers long before the questions are asked.

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Contractor Excels in Customer Service, Customer Retention, and Customer Reviews

Dixie Electric Company is certainly not new to the electrical business, having been in operation since 1908. Until recent years, commercial and construction were their mainstays, and residential service was viewed merely as a side business.

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How to Find Out If You're Marketing on the Right Track

Effective marketing for electrical contractors begins with three elemental components: message, market, and media.

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Confusing Revenue for Relationships

Be forewarned: this advice is not all pretty, just like business today. The silver lining is that the new economy is forcing a move from shiny wrapping (indulgence) toward valuable content (importance). As during any transition, confusion reigns.

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The Profitable Marketing of Customer Relationships

What would you do without your customers? More frighteningly, are you trying to find out? To find an answer to these questions, all you have to do is forget about them, and soon after they will forget about you.

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