Chapter Corner

Lowell Aplebaum

Belonging is More Than a Transaction

A professional will initially connect to your organization because it aligns with the industry where they are employed or do business. They will have a transaction when they find a product, program, service, or experience that presents a solution to their specific problem. They may even join – whether for a discount or from the recommendation of a colleague. Most often, associations want the stakeholders to take the next step – and belong.