Chapter Corner

Webinar Series

Webinar Series

 

IEC has launched the Webinar Series focused on topics directly related to your electrical contracting business. As part of the IEC Training Advantage, these webinars are complimentary to all IEC members.   

 

 Upcoming Webinars

 

 

Changing Demographics in the Workforce – Part 1

November 20, 2017
2:00 p.m. EST

The workforce is evolving. Learn 5 major trends and outcomes predicted in research over the next 10 years and how your organization can prepare for a new reality. 

Presenter:

Dresden Farrand.jpgDresden Farrand, MPA, MPP, CAE, Vice President of Chapter Development, IEC National

Dresden Farrand serves as the Vice President of Chapter Development and is responsible for the direction and overall management of chapter development and the component relations program of the organization. Dresden has extensive expertise in membership/sponsorship management, member engagement, program management, governance, strategic planning, leadership development, innovation, diversity, and evaluation.

Prior to serving at IEC, Dresden led her previous organization through an expansion and overall restructuring of the membership program and component model which included a significant membership dues increase, a 35% increase in membership over 3 years, the addition of 14 chapters components, a 24% increase in retention, and increased revenue.

As a Certified Association Executive (CAE), Dresden currently serves as a member of the CAE Commission and holds two Masters degrees in Public Administration and Public Policy. Dresden is also a passionate speaker in the area of membership development, component relations, and retention strategies. Dresden is a 2016 Forty Under 40® Award Recipient of Association Forum and USAE. 

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Recruiting people of color and women – Part 2

December 6, 2017
2:00 p.m. EST

Lets drop the political correctness here and have an honest conversation about the barriers we face in the association world of trying to bring more diversity into the organization. Barriers such as cultural differences, language barriers, or just plain old awkwardness are real. Dresden will provide an overview of how like associations are learning to be more proactive and achieving better outcomes. Also, learn from your peers about their efforts in diversity recruitment and lessons learned. 

Presenter:

Dresden Farrand.jpgDresden Farrand, MPA, MPP, CAE, Vice President of Chapter Development, IEC National

Dresden Farrand serves as the Vice President of Chapter Development and is responsible for the direction and overall management of chapter development and the component relations program of the organization. Dresden has extensive expertise in membership/sponsorship management, member engagement, program management, governance, strategic planning, leadership development, innovation, diversity, and evaluation.

Prior to serving at IEC, Dresden led her previous organization through an expansion and overall restructuring of the membership program and component model which included a significant membership dues increase, a 35% increase in membership over 3 years, the addition of 14 chapters components, a 24% increase in retention, and increased revenue.

As a Certified Association Executive (CAE), Dresden currently serves as a member of the CAE Commission and holds two Masters degrees in Public Administration and Public Policy. Dresden is also a passionate speaker in the area of membership development, component relations, and retention strategies. Dresden is a 2016 Forty Under 40® Award Recipient of Association Forum and USAE.

register now.jpg

 

2018 Webinars

 

Using LinkedIn to Find Members – Bring your device for Live Demo

January 17 , 2018
3:00 p.m. EST

LinkedIn is the world’s largest professional network, with more than 450 million members. Learn 5 tactical strategies to recruit members, curate content, and connect with industry peers.

Presenter:

Dresden Farrand.jpgDresden Farrand, MPA, MPP, CAE, Vice President of Chapter Development, IEC National

Dresden Farrand serves as the Vice President of Chapter Development and is responsible for the direction and overall management of chapter development and the component relations program of the organization. Dresden has extensive expertise in membership/sponsorship management, member engagement, program management, governance, strategic planning, leadership development, innovation, diversity, and evaluation.

Prior to serving at IEC, Dresden led her previous organization through an expansion and overall restructuring of the membership program and component model which included a significant membership dues increase, a 35% increase in membership over 3 years, the addition of 14 chapters components, a 24% increase in retention, and increased revenue.

As a Certified Association Executive (CAE), Dresden currently serves as a member of the CAE Commission and holds two Masters degrees in Public Administration and Public Policy. Dresden is also a passionate speaker in the area of membership development, component relations, and retention strategies. Dresden is a 2016 Forty Under 40® Award Recipient of Association Forum and USAE.

register now.jpg

 

Generation Z: Who are these people?

February 21, 2018
2:00 p.m. EST

Experts say by 2020, more than 20% of the workforce will be comprised of Generation Z employees, the second wave of millennials. Gen Zers are preparing to kick off their careers, but is your organization ready to embrace them? Learn 5 tactical strategies to effectively communicate with Gen Zers and integrate them into your recruitment plan.

Presenter:

Dresden Farrand.jpgDresden Farrand, MPA, MPP, CAE, Vice President of Chapter Development, IEC National

Dresden Farrand serves as the Vice President of Chapter Development and is responsible for the direction and overall management of chapter development and the component relations program of the organization. Dresden has extensive expertise in membership/sponsorship management, member engagement, program management, governance, strategic planning, leadership development, innovation, diversity, and evaluation.

Prior to serving at IEC, Dresden led her previous organization through an expansion and overall restructuring of the membership program and component model which included a significant membership dues increase, a 35% increase in membership over 3 years, the addition of 14 chapters components, a 24% increase in retention, and increased revenue.

As a Certified Association Executive (CAE), Dresden currently serves as a member of the CAE Commission and holds two Masters degrees in Public Administration and Public Policy. Dresden is also a passionate speaker in the area of membership development, component relations, and retention strategies. Dresden is a 2016 Forty Under 40® Award Recipient of Association Forum and USAE.

register now.jpg

 

 

Earn CAE Credits

As a CAE Approved Provider, The Independent Electrical Contractors (IEC) is an organization that has formally registered with the CAE program and committed to providing education that meets the CAE Commission’s standards for helping individuals earn or maintain the Certified Association Executive credential. CAE Approved Providers have received guidance on such standards and pledged to properly represent course eligibility for CAE credit. IEC is an approved provider and IEC's webinar series fulfills the professional development requirements to earn or maintain the CAE credential. Attendees will receive 1 CAE per webinar. It will be the responsibility of the attendee to document the contents of this webinar to submit to ASAE.